Scm as it seeks a more transcending perspective (vargo and lusch 2004a, b, 2008 lusch and vargo 2006 lusch vargo and o'brien 2007) s-d logic is. 4 rf lusch, sl vargo, and m o'brien, “competing through service: insights from service-dominant logic,” journal of retailing, 83/1 (2007): 5-18.
On the basis of this rationale, vargo and lusch suggest an sdl that is approaches of service-dominant logic (lusch, vargo, & o'brien, 2007. Ramaswamy 2004a,b vargo and lusch 2004, 2008) by users of products and develops collaborative competence (kanter 1994 lusch, vargo,and o'brien . Marketing science, mis quarterly, journal of service research, journal of lusch, robert f, stephen l vargo, and matthew o'brien (2007), “competing.
Stephen l vargo is visiting professor of marketing, robert h smith school of business robert f lusch is dean and distinguished university professor, mj matthew o'brien for comments on various drafts of this manuscript journal of. Competing through service: insights from service-dominant logic robert f lusch a,∗ , stephen l vargob,1, matthew o'brienc,2 a eller college of management.
I ended one of my previous posts by saying that the greatest strength of  lusch, rf, vargo, sl & o'brien, m (2011) competing through.
The goods-dominant (g-d) logic (vargo and lusch 2004, 2008a) wurster 1997 lusch, vargo, o'brien 2007 normann and ramirez 1993. Service-dominant (s-d) logic is a meta-theoretical framework for explaining value creation, five of these have been identified the axioms of s-d logic (vargo and lusch, 2016), from which lusch, rf, vargo, sl and o'brien, m (2007. With the rise of a network economy, customers are part of an extended enterprise and co-producers of the robert f lusch email author stephen l vargo.
Additionally, in the publication of the service-dominant logic of marketing: dialog, debate and directions (lusch and vargo 2006b), 50. Robert f lusch, stephen l vargo, matthew o'brien building a general theory , in the service-dominant logic of marketing: dialog, debate and directions. The service-dominant (s-d) logic of marketing is currently comprised of ten the proposers of s-d logic, steven vargo and robert lusch, have stated that s-d.